Identifying the Antecedents of University Students’ Usage Behaviour of Fitness Apps

The purpose of the study is to explore antecedents university students’ fitness application usage behaviours by combining theory planned behaviour and technology acceptance model. An anonymous questionnaire survey was adopted address objectives study. Purposive snowball sampling used select eligible students from six universities in Zhanjiang City. online collect data 634 subjects, partial least squares structural equation modelling analyse collected data. results indicated that perceived usefulness (? = 0.17, p < 0.05) ease use 0.32, concerning their attitude 0.31, toward it significantly influenced intentions. Furthermore, 0.11, 0.38, fully mediated relationship between subjective norms However, behavioural control did not enhance intentions applications. That is, attitudes design are determinants intention. Accordingly, improving applications intention requires strategies involve customised services, social networking, collaboration with schools; this would further increase engagement physical exercise.